Yo! My name is Eso Tolson. I’m what you would call a Freelance Creative Director/Designer.

I really enjoy brand identity design and developing creative content. I’m passionate about music, typography, pop culture, and inner city life. Self-employed since 2008, I’ve developed and overseen brands for a wide range of areas: musical events, holiday galas, industry specialists, community projects, etc.

I’m originally from East St. Louis, IL , but I call Memphis home.

I moved to Memphis to continue education at Memphis College of Art in 2008. I’ve been here ever since. I fell in love with the people and the unique culture of Memphis. Being here has definitely helped refine and sharpen my artistry.

My hand lettering has in been featured in local Memphis galleries, blogs such as, and on the official downtown Memphis street banners. It’s even turned into what is now known as Embrace Your Inner, my “Rep Yo City” apparel company.

When I’m not doing work for clients, I like to draw and make music with my group Artistik Approach.

If you’re in need of creative direction for your project, social cause, charity event, or art showcase, let’s talk…